Publications
Whitepapers
The Digital Health Market
Digital Health Go-to-Market
A Go-to-Market strategy is a critical piece of a startup's design. It will dictate how a company is able to deliver their unique value proposition, how efficiently they acquire new users, and even the way the company and products are built.
By Grace Matthews
Healthcare Sales in the Employer Market
US employers and the consultants that advise them make the decisions that determine what kind of care 160 million Americans receive. If your company offers a healthcare product and wants a fast way to acquire new users, the Employer Market is a natural place to start.
By Kate Walton